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Crucial Digital Marketing Trends; Not to be ignored in 2019

Digital Marketing Trends

We understand that digital marketing has evolved as a crucial role player in the industry of marketing. But with the arrival of 2019, there are several trends that have been introduced in the industry which should be ignored.

These digital marketing trends have come up as the key role player in the industry and by the usage of these trends, one can succeed in their efforts. Apart from that, the trends and what worked for you last year may not work this year. Apart from that, you also need to know about some Dominating SEO Trends for 2019. With the help of these trends, you can enhance the user engagement on your website.

5 key Elements for enhanced results in 2019

Artificial Intelligence

As the world has advanced in Computer Science, artificial intelligence has established its presence. As time passes, AI or Artificial Intelligence will take over the world. It has the feature to analyze consumer behavior and search patterns. It utilizes data from the social media platforms and helps the business to understand the reviews from the customers regarding their products and services.

By adopting AI in 2019, you will be able to save costs, accelerate growth and get an edge over the competitors.

Chatbots

This is a functionality that works on AI-based technology. It uses instant messaging and helps the customers chat with the website owners in real-time.

A study says that most of the customers prefer interacting with chatbots as they are responsive, accurate, give answers promptly and never lose patience. These virtual assistants offer outstanding customer service and meet customer requirements allowing you to focus on other important work.

Personalization is Important

It has become very important for every product provider to personalize their belongings such as content, products, emails and more. It not only advances customer relationship but it also enhances the image of your business and helps you perform well in the industry.

Video Marketing

Video Marketing is a new form of content marketing. It is not only a medium to attract customers but it also helps in increasing the confidence of the customers in online purchase decisions. Many businesses have also experienced an increased conversion rate through Video Marketing.

In today’s time, live videos are also gaining popularity among customers. This is the reason that large numerous businesses are using it for interviews, product demos, explaining how products are made.

Apart from that, search engines like Google and Bing have also started giving preference to the videos in their SERPs. This has made the activity of video Search Engine Optimization very important for every brand.

Visual Search

Visual Search can take the user experience to a whole new level. By using visual search, users can upload an image to conduct a search and get more specific results for the product. There are several websites such as Pinterest that has jumped on the visual search bandwagon with a lens.

Apart from that, search engines like Google have also introduced the facility of visual search with Google lens which has the capability to recognize objects, landmarks and other things visually through a camera application.

Conclusion

The year 2019 is all about better customer experience with the help of personalization, automation, and AI-powered technology. This makes it very important to stay ahead in the curve and increase conversions in the coming year with better-producing customs, conversational content such as audio and video content.

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